Persimon® is grown in the Ribera del Xúquer Valley (Xúquer river valley) near Valencia in Spain. The fruit, which is an indigenous variety to the region, was first discovered growing in Valencia more than 50 years ago and is thought to have developed naturally from the conventional persimmon varieties that were introduced into eastern Spain. The variety currently grown in the area is called Rojo Brillante (Bright Red). This does not reflect the colour of the flesh, which is actually bright orange and can sometimes be speckled with natural sugar freckles. These appear as the fruit ripens and indicate extra sweetness, just like a banana.
Persimon® from Ribera del Xúquer tends to be larger and longer than other persimmon varieties, such as the small, squat Sharon fruit. They have a sweet, delicate flavour similar to a peach or a mango and are only available for a short period; usually from mid-October until January/February. I think their limited availability makes them even more special, which is why you must seize the opportunity when they are in market!
A Seal of Authenticity
The rigorous inspections performed at each level of production, to gain the sought-after D.O. status, ensure that each piece of fruit available on grocery store shelves bearing the Persimon® registered trademark is guaranteed to be the very best.
Source: Persimon Says