Foods and Wines

persiMon® is grown in the Ribera del Xúquer Valley (Xúquer river valley) near Valencia in Spain. The ‘Rojo Brillante’ persimmon emerged spontaneously after seeds were sowed on the edge of a plot in the municipality of Carlet. Later, around 1960, the first homogeneous plantation was grafted in the municipality of Alcudia. This paved the way for the rapid development of the variety in the region.

The climate is particularly mild thanks to the proximity of the Mediterranean sea. The average temperature is 17°C, it does not fall below 4 or 5°C in winter and does not exceed 30°C in August. Cloudy conditions are infrequent, and the average annual rainfall hardly exceeds 400 to 500 mm. In addition, the surrounding hills protect the crops from frost, especially in the tributary valleys.
Soils are very rich and compact, land are made of alluvial deposits.

The variety currently grown in the area is called Rojo Brillante (Bright Red). This does not reflect the colour of the flesh, which is actually bright orange and can sometimes be speckled with natural sugar freckles. These appear as the fruit ripens and indicate extra sweetness.

persiMon® from Ribera del Xúquer tends to be larger and longer than other persimmon varieties, such as the small, squat Sharon fruit. They have a sweet, delicate flavour and are only available for a short period; usually from mid-October until January-February. I think their limited availability makes them even more special, which is why you must seize the opportunity when they are in market!

From the PDO Ribera del Xúquer, a Seal of Authenticity

persiMon® is the registered trademark used to identify the Rojo Brillante variety of persimmon (with two m’s) from the Ribera del Xúquer region. You must understand that only a persimmon bearing the persiMon® trademark is certified and awarded Protected Designation of Origin (PDO). This quality seal is the only one existing in the world for a persimmon fruit variety and is recognized by the European Union.
To ensure excellent quality, a Regulatory Council was founded in 1998 to regulate the production, quality, flavour, appearance and packaging of persiMon® grown and certified in the Ribera del Xúquer area. The Council administers a strict and efficient control system to ensure the persimmons from this region are grown to the highest possible standards, and that all its grower members comply with international food safety regulations.

The rigorous inspections performed at each level of production, to gain the sought-after PDO status, ensure that each piece of fruit available on grocery store shelves bearing the persiMon® registered trademark is guaranteed to be the very best.

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