Did you know that…?
British Columbia has 5 ¨appellation of origin¨ wines, each one representing a different geographical area: Okanagan Valley, Similkameen Valley, Fraser Valley, Vancouver Island, Gulf Islands. However, it´s in Okanagan Valley where 95% of the province wine is produced.
Spain ranks in 8th place in wine imports for British Columbia, in terms of volume, with an increase of more than 8% during the last five years.
British Columbia shares the podium with the provinces of Quebec and Ontario, as being the third most important province in terms of imports of Spanish wines.
At the Trade Commission of Spain (@), we aim to support sales in this province, not only by participating in events such as the Vancouver International Wine Festival, where seven Spanish wineries took part, but also by carrying out our own promotions.
Wines from Spain BC promotion – April 2016
On April the 2nd and 3rd #Spanishwinelovers in Vancouver had the chance to attend a free event at a BC Liquor Store, where they could taste delicious tapas perfectly paired with #WinesfromSpain and enjoy the rhythm of traditional Spanish guitar. This event would just be the kick-off of a promotion that lasted the whole month.
During the promotion, Vancouverates could learn about the 4 major grapes of #WinesfromSpain through a video that was posted and shared by some of the most prominent media in the province:
TASTE magazine was another key participant of this promo, sharing this playful ad on their back cover.
SALES SALES SALES!
Wines from Spain offered lower prices at BC Liquor Stores during the promotional period, so that every British Columbian could enjoy the arrival of Spring toasting with us!
Remember that the best way not to miss any of these events, is by staying in touch with us through our social media!